2019-08-09 14:08Press releases

Meniga appoints Åsa Bengter as new VP of Rewards and Sweden Country Manager

AUGUST 9TH, 2019 Stockholm/London – Meniga Ltd (www.meniga.com), a global provider of personal finance solutions, today announces the appointment of Åsa Bengter to lead Meniga‘s cashback rewards business unit based in Stockholm and Helsinki. Åsa will join Meniga‘s executive management team as VP of Rewards and will be based in Stockholm, Sweden. At the same time, Aage Reerslev, former CEO of Wrapp, will take on a new role as part of Meniga’s senior advisory board.

Following its acquisition of Wrapp at the start of the year, Meniga has been rapidly expanding its cashback-rewards-as-a-service platform, which is the largest of its kind in the Nordics. Several of the region‘s leading banks have joined the platform to offer its digital banking users personalized cashback rewards from hundreds of participating merchants that use the platform for performance marketing. Meniga‘s rewards team in Stockholm and Helsinki now numbers 40 people, and is growing fast.

“In 2019, Meniga has seen an explosion in the interest of banks to offer cashback rewards as part of their digital banking user experience. With Apple and all the leading challenger banks, such as Monzo and Revolut, recently introducing cashback rewards and other loyalty solutions to the market, incumbent banks are looking to respond swiftly. The appointment of Åsa Bengter to lead Meniga‘s Rewards team is a critical step in this period of fast growth. Åsa brings broad and varied digital leadership experience and we are extremely confident she will be successful in the role.“, says Georg Ludviksson, CEO And Co-Founder of Meniga.

Åsa brings more than 15 years of experience in digital product development, change management, sales & digital marketing, and holds notable previous roles, such as CEO positions for two Schibsted owned E-commerce startup companies. She possesses a broad experience in selling digital marketing products to merchants as well as a strong track record in product management and UX leadership.

“I‘m highly motivated to join Meniga and head the Rewards team in Stockholm. I am a firm believer in Meniga‘s mission to help banks evolve their mobile banking user experience beyond simple banking functions, and towards smart, data-driven advice. Personalized cashback rewards that help people increase their purchasing power and spend smarter is at the heart of this journey and is one of the fastest growing and most promising new services in digital banking.“, says Åsa Bengter, new VP of Rewards at Meniga.

Aage Reerslev, Co-Founder and former CEO of Wrapp, will simultaneously step down from his operational role and join Meniga‘s senior advisory board alongside fintech industry experts such as Chris Skinner, Duena Blomstrom and Bradley Leimer.

“This is the perfect time for me to step aside now that the process of merging Wrapp and Meniga is coming to an end. We‘ve worked hard for the past year to combine the best of both worlds and the future is extremely bright for Meniga and the cashback rewards product. After leading Wrapp for many years I feel confident in handing the torch to Åsa and the Meniga Rewards team. I am also looking forward to continue to support the company in an advisory role.“, says Aage Reerslev, Co-Founder and former CEO of Wrapp.

“Aage has been vital to the journey of Wrapp and the establishment of the rewards solution that is the foundation for Meniga‘s Rewards platform. He has furthermore been instrumental in the process of merging the two companies and setting the strategy going forward.“, adds Georg Ludviksson, CEO of Meniga.

About Meniga

Meniga is a global leader in white-label digital banking solutions. Its award-winning products have enabled the world's largest financial institutions to dramatically improve their online and mobile digital environment, enriching the customer experience of over 75 million digital banking users across 30 countries. Meniga’s portfolio of products includes personal finance management, automated real-time notifications, predictive analytics and personalized engagement technologies, cashback rewards and consumer data analytics. Meniga was awarded “Best of Show” at Finovate Fall in 2018, Finovate Europe in 2011, 2013, 2015 and 2018, “Best Company” at European FinTech Awards 2017 and was featured on FinTech50 in 2014, 2016 and 2017. Meniga’s offices are in London, Reykjavik, Stockholm, and Warsaw.

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About Meniga Rewards

Wrapp is The New Standard of transaction-driven marketing (#TDM). Users connect their payment cards and in return, Wrapp gives cash-backs meaning real money. Simply, we put purchasing power in the hands of consumers, and meaningful marketing in the hands of brands. As an outcome, there will be true customer loyalty and increased transaction frequency. In December 2018 Wrapp was acquired by Meniga, https://www.meniga.com, and the merger process is ongoing. The ambition is clear: to create a powerhouse in Fintech which stands on multiple business legs with Rewards Marketing and Real-time transaction data as the key ingredients in the Performance Marketing offer.


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