2019-09-12 18:41Press releases

Meniga launches collaboration with UN Climate Change

Meniga launches collaboration with UN Climate Change to enable Nordic consumers to take action against climate change

Through dedicated banking partners, the Meniga Rewards app allows consumers to earn personalised, card-linked rewards, discounts and cashbacks, while offering retail brands a unique way of communicating relevant offers to customers.

Cashback rewards are a fast-growing performance marketing channel across the world – with more than 100 million active cashback rewards users in the US alone and cashback transactions growing more than 100% per annum according to the CardLinx Association. As cashback rewards continue to grow around the world – the option of channeling cashback towards investment in climate friendly projects could make a substantial positive impact.
Meniga is the largest performance-driven cashback rewards platform in the Nordics with a growing user base of more than 250.000 users across Sweden, Finland and Iceland. The Meniga Rewards app is currently available to consumers in Sweden and Finland banking with Nordea, Länsförsäkringar, Sodexo, Aktia and Collector Bank with more Nordic banks expected to join in the coming months. Retail partners live within the app include Nelly, Lyko, Sushi Yama, Homeroom, Royal Design and Vapiano.
Users of the Meniga Rewards app will be able to donate their rewards to UN Climate Change certified projects that reduce, avoid or remove greenhouse gas emissions from the atmosphere. The first two projects to benefit from the partnership will be the RIPPLE Africa Improved Cook Stove Project in Malawi and a Varam Power Projects renewable energy generation project in India.
Niclas Svenningsen, Manager, Global Climate Action at the UN Climate Change Secretariat comments:
“Climate change is already affecting everyone around the world and its impacts will only increase with time. We are facing an existential threat that requires urgent action by all of us. To be successful in achieving the goals of the Paris Agreement on climate change we need all hands on board, and all tools available. We are thankful to Meniga for supporting voluntary action on climate through its business model, and invite its customers to do the same, as a way to protect their future and that of future generations, by giving back through this collaboration.”
Georg Ludviksson, CEO and co-founder of Meniga comments:
“Consumers and corporations are becoming increasingly aware of climate change and their own carbon footprints. There is a growing need for creative business solutions to engage and unite people in the fight against climate change. With this partnership we offer Meniga Rewards users to seamlessly donate part of their consumption to carbon offsetting projects around the world, funded by the brands and merchants they love. On an individual level we offer consumers to take an important step towards offsetting their footprint. As a community, we have the potential to make substantial and lasting impact
through the UN Climate Change certified projects.”
How Meniga Rewards works Meniga Rewards is a free-to-use app, available in Sweden and Finland through Google Play and launching in the App Store imminently. As a result of Meniga’s acquisition of the leading Swedish cashback rewards platform Wrapp earlier this year – Wrapp users are being migrated to the Meniga app. Wrapp users simply need to update the app to gain access to Meniga Rewards and the Give Back feature.
Here is how the Meniga Rewards app works:
● For users: By connecting their bank card to the Meniga Rewards app, users automatically receive personalised offers and cashbacks based on their spending behaviour. These include discounts with shops or restaurants that they visit frequently, in addition to offers with recommended alternatives that have been identified as relevant to them.
● For banks: Partnering with Meniga Rewards, banks can use available insight on customers spending to offer the benefit of a personalised banking experience which rewards the customer for individual transactions and increases engagement.
● For retailers: Meniga Rewards offers a unique way to reach modern consumers which actively unsubscribe from loyalty programs and becomes increasingly averse to targeted marketing via social media. With retail partners only paying for converted leads these are offered a guaranteed return on investment.
About Meniga
Meniga (www.meniga.com) is a global leader in white-label digital banking solutions. Its award-winning products enable the world's largest financial institutions to dramatically improve their online and mobile digital environment, enriching the customer experience of over 65 million digital banking users across 30 countries. Meniga has developed a framework for next-generation digital banking around advanced data consolidation and enrichment, meaningful customer engagement and new revenue opportunities.
Meniga’s portfolio of products includes personal finance management, automated real-time notifications, predictive analytics and personalised engagement technologies, targeted rewards and consumer data analytics. Meniga was awarded “Best of Show” at Finovate Fall in 2018, Finovate Europe in 2011, 2013, 2015 and 2018, “Best Company” at European FinTech Awards 2017 and was featured on FinTech50 in 2014, 2016 and 2017. Meniga’s offices are in London, Reykjavik, Stockholm, Helsinki, Warsaw, Barcelona and Singapore.
For international media enquiries please contact Deliberate PR:
Matthew Lloyd / Amanda Wirhed
matthew@deliberate-pr.com / amanda@deliberate-pr.com
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About Meniga Rewards

Meniga Rewards for Business! People are more and more actively avoiding unnecessary information, often by utilizing ad-blocking software or data-saving modes on their internet browsers. Therefore, marketers are desperately in need of an effective new tool to communicate with customers and increase sales 😁 With insightful real-time transaction data, our solutions power your business growth through performance marketing and increases loyalty and engagement with your customers - we offer guaranteed ROI. 💪 Benchmark your sales performance against competitors and target unique customer segments based on historical purchase data. Use Meniga Reward's Campaign Manager and take your performance marketing to the next level. ✌️ Meniga Rewards only target on actual purchase behaviour, making sure you reach and reward customers who are interested in what your brand offers. With our tools for businesses you get valuable insights into your target audience, your market and your campaigns - based on real purchase data - enabling you to get ahead of competitors and we offer 100 % transparency. For Consumers You get automatic Rewards when you use your payment card, and with Rewards we mean cash, not vouchers or coupons, but real money. The Rewards are directly from the businesses and brands you love. It is they who want to reward you for being their loyal customer. Meniga is a privately held Fintech company with headquarters in London. Meniga acquired Wrapp in December 2018. Wrapp was founded in 2011 by Hjalmar Winbladh and Aage Reerslev. Their mission was to improve the relationship between brands and their customers - and it still is today. In December 2018 Wrapp was aqquired by Meniga, https://www.meniga.com, and the merger process is ongoing. The ambition is clear, to create a powerhouse in Fintech who stands on multipule business legs where Rewards Marketing and Real-time transaction data will be the key ingredients in the Performance Marketing offer.


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